As Longtree & Associates celebrates its 24 years serving Long Term Care professionals, we wanted to commemorate this milestone by sharing a highlight reel of the moments that got us to where we are today. Enjoy and thank you to everyone who has supported us!

Link to original article: https://www.localjewishnews.com/2020/01/30/gesher-brings-new-healthcare-education-opportunities-to-ohio/

Over the last several months, Gesher has partnered with Longtree & Associates to bring elevated healthcare education to the Buckeye state! As the long term care services market continues to flourish with new opportunities, healthcare education is continuously a primary focus of medical professionals, skilled nursing facilities, and long-term care providers nationwide.

Recognizing the increase of job opportunities from long-term care providers across the state, Gesher has begun working with local employers to identify qualified candidates to fill these positions. "Educated and well-trained staff is integral to any competitive company. Whether it's in regulatory compliance, marketing, or most importantly caregiving, employers have made it clear that they expect nothing less than the highest standards from their employees," said David Gross, Director of Operations of Gesher Cleveland.

Gesher, a local non-profit, has been servicing University Heights/Beachwood and surrounding area residents since 2013. In the last two-plus years, Gesher has seen rapid success in their career services division with over 100 placements to date. After establishing key relationships with many area employers, they've taken the next steps to identify and address career-specific educational opportunities.

Longtree & Associates based out of NJ, has been at the forefront of healthcare education for more than twenty years. Offering board-certified courses across the spectrum, they have helped thousands of professionals achieve meaningful and lasting success in reaching executive and front-line professional status. Working with Gesher over the last few months, Longtree has recently been approved by Ohio BELTSS to offer NAB and CEU courses. "I'm really excited to return to the Buckeye state. The LTC industry has seen a tremendous growth here and it's a great time for people to build careers in healthcare. We plan on bringing the Core of Knowledge course to Cleveland making it more accessible to the greater Cleveland area, saving many people the schlep to Columbus, said Laurie Loughney, CEO of Longtree. Loughney began her career as an LNHA working for the Voca Corporation in Columbus, back in 1990. She established Longtree & Associates along with her husband, Patrick in 1998. Longtree offers educational training, seminars, and consulting services to healthcare companies nationwide.

Longtree and Gesher are planning a two-day CEU approved seminar in conjunction with Certus Healthcare for mid-March. The event will be held at Suburban Healthcare and Rehabilitation Center in North Randall, more information to follow.

To receive updates of the upcoming seminar, email info@geshercleveland.org.

Download the updated Longtree & Associates 2019 brochure HERE

Longtree LIVE is now in session! See the full list of Live Webinars coming up in May through July 2020 HERE

Click Image above to view upcoming Live Webinars

The Certified Medication Aide class is back!

We're thrilled to once again offer the Certified Medication Aide (CMA) course at Longtree & Associates.

The 2022 CMA Course Schedule is now live and registration is in full swing!

Be sure to register today!

Visit here to learn more and to register for one of these classes.

CLICK HERE to view all News & Updates

2017 is officially upon us and we've got some great news to share.

We're thrilled to announce the creation of our brand new site: LongtreeEducation.com!

This site will be the new home of what was previously njcala.com. It will also offer some new features in the coming weeks and months, specifically:

  • We plan to roll out an on-line learning program where professionals (NHAs, CALAs, RNs, LPNs, and Social Workers) will be able to complete their annual continuing education (CEU) requirements.
  • Applicants wishing to sign up for the in-person CALA or LNHA courses will soon be able to register and submit payment online.

We're so excited for everything 2017 will bring and we're looking forward to helping you advance your education!

~ Patrick & Laurie Loughney

Laurie Loughney, COO of Senior Living Organization, Spoke on Census Building and Profitability Strategies for Health Care Organizations; Discussed Changing Trends in Operations and Marketing of Assisted Living Facilities and Nursing Homes and Other Pertinent Topics

Original Article: http://www.prweb.com/releases/2015/12/prweb13143061.htm

WEST ORANGE, N.J. (PRWEB) DECEMBER 24, 2015

Laurie Loughney, COO of the Jewish Community Housing Corporation of Metropolitan New Jersey (JCHC) was a presenter at the 22nd annual Winter Marketplace Conference of the American College of Health Care Administrators (ACHCA). The conference was held on December 8, 2015 at Bally's Resort in Las Vegas, Nev. The JCHC owns and manages four senior living communities in northern New Jersey that offer independent and assisted living options. Among Loughney's many professional credentials, she is a certified nursing home administrator and certified assisted living administrator.

Her presentation, "Census Building and Profitability Strategies in the Long-term Care Setting" was attended by long-term care executives and administrators from throughout the U.S. Loughney covered a range of pertinent issues facing operators and administrators of skilled nursing facilities, assisted living communities, hospice and home health service providers. Key areas she covered were:

  • The importance of long-term vision and strategic planning
  • Financial and clinical eligibility models for residents
  • Latest techniques in market feasibility and marketing comparison analysis
  • Awareness building and networking among referral sources and the community
  • Sales and admissions best practices
  • The impact of Medicare and Medicaid on nursing home profitability

"The model of assisted living has changed markedly since 2001, as has the whole health care environment," noted Loughney. "The assisted living population is getting older, their needs and expectations are more diverse, and competition for residents has greatly increased. It is becoming more important for long-term healthcare organizations to market themselves more effectively, to develop strong collaborative relationships with referral sources, and to focus on delivering a high-quality way of life for residents."

Loughney stressed the importance for long-term healthcare organizations of:

  • Enhancing the sales and admission process, gathering and tracking data through the process from inquiry to tour to application to conversion.
  • Creating a more user-friendly admission process.
  • Identifying a target audience as well as a particular niche in the community.
  • Developing a budget and a plan for marketing and public relations.
  • Doing a SWOT analysis (strengths, weaknesses, opportunities, threats) and addressing the competition in the marketplace as well as doing continual quality assurance assessments.
  • Maintaining optimal staffing rates and reducing staff turnover.

"Now, more than ever, retirement communities and healthcare organizations must hone in on the value they provide to residents, and develop positive relationships with area resources such as hospitals, rehabilitation centers, and healthcare professionals. Making strong investments in marketing and personnel, coupled with upgrades in patient and resident services, will help organizations meet the growing needs of our aging population and remain more competitive in their markets."

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About Laurie Loughney
Laurie Loughney is the Chief Operating Officer of the Jewish Community Housing Corporation of Metropolitan New Jersey (JCHC) in West Orange, N.J., a position she has held since 2007. She oversees operations, marketing and sales for the non-profit organization which owns and manages four senior living communities that offer independent and assisted living housing with services. Loughney holds a B.S. in psychology and the following professional certifications: licensed nursing home administrator (LNHA), certified assisted living administrator (CALA), certified social worker (CSW), certified dementia practitioner (CDP) and assisted housing manager (AHM).

About the Jewish Community Housing Corporation of Metropolitan New Jersey
Founded in 1983, the Jewish Community Housing Corporation of Metropolitan New Jersey (JCHC) owns and manages more than 470 apartments in four buildings for older adults in Morris and Essex counties in northern New Jersey. The non-profit organization offers seniors a range of options in terms of services, amenities, location, and cost, all within a traditional Jewish environment. The JCHC provides housing, programs, and services for the independent elderly as well as those who need assisted living. For more information, go to http://www.jchcorp.org

Middletown, N.J (PRWEB) – Longtree & Associates, LLC, a leader in healthcare education, has announced its full 2015 course offerings for those seeking to become certified in various areas of healthcare and long-term care. The Middletown, N.J.-based company will offer workshops and seminars that prepare students to become a certified medication aide, licensed nursing home administrator, certified assisted living administrator, and certified dementia practitioner. The courses are offered in a variety of class sessions and New Jersey locations starting in February. Complete course descriptions, fees and registration information are available at the company's website, http://www.njcala.com.

"The health care industry is one of the largest industries in the country and a top area to build a career today," said Laurie Loughney, principal and one of the curriculum designers and instructors at Longtree & Associates. "We've seen government figures that project employment in the healthcare and social assistance industry to increase by nearly 30 percent through 2022, and even during the economic downturn, jobs in health care were going strong while other sectors shrank."

The U.S. Bureau of Labor Statistics reported that while total U.S. employment dropped by over 2% between 2000 and 2010, health care employment grew by more than 25% during the same period. The agency also forecasts a 22% growth in employment for licensed nursing home and assisted living administrators through 2020, with a projected 761,000 new jobs in residential/nursing homes. More than eight million people are cared for in nursing home and long-term care facilities in the U.S.

The Longtree & Associates 2015 course offerings are as follows:

  • CMA/Certified Medication Aide – This 30-hour course is for NJ-certified nursing aides and certified home health aides who want to move up the career ladder. Students will learn the proper and effective administration, purposes and effects, and proper storage of medications; medication abbreviations; handling medication errors; and assisting residents with self-administration of prepared treatments and insulin.
  • CALA/Certified Assisted Living Administrator Course – A four-day course that teaches the skills and knowledge needed to successfully manage an assisted living or other related senior community. Successful completion prepares students to sit for the NJ DHSS state exam; this course also meets NJ state requirements to become an adult day health services program administrator. Modules include assisted living values, the aging process, assessment and care plans, managed risk, services, regulatory compliance, human resource and financial management, and more. Includes two eight-hour clinical and operations practicums.
  • LNHA/Licensed Nursing Home Administrator — This comprehensive 100-hour preparation course covers various aspects of regulatory compliance, Medicare/Medicaid issues, personnel and records management, environment of care, accounting, and facility services. It is approved by the National Administrator Board of the NJ DHSS and successful completion meets the educational qualifications to take the federal exam.
  • Alzheimer's disease & dementia care seminar — Every 67 seconds someone in the United States develops Alzheimer's dementia, so the need for certified caregivers in this field is growing rapidly. Presented in partnership with Dementia Consultants, LLC, this one-day seminar is a required course for those seeking certification as a certified dementia practitioner. Attendees will learn about the diagnosis, prognosis and treatment of Alzheimer's dementia; key aspects of the disease; and patient care and caregiver support. It meets the NJ DHSS required dementia training regulations, and is approved by the National Council of Certified Dementia Practitioners.

"Our courses help students gain the tools, techniques and insights they need to develop a rewarding career in various long-term care and health care settings, from hospitals and nursing homes to assisted living and other senior-related communities," said Loughney.

All Longtree & Associates courses meet all New Jersey State licensing and certification requirements and certain course modules are available for social work, nursing and certified assisted living administrator CEUs. Fees include class textbooks, resource materials or guides, and additional practice tests where applicable. For complete information visit http://www.njcala.com or contact Program Director Barbara Rimorin at (732) 757-9955 or longtreena(at)aol(dot)com.

About Longtree & Associates
For over 20 years, Longtree & Associates, LLC has been providing top-quality healthcare education in the form of workshops and seminars that build careers in patient care and facility management. Our courses meet all regulatory requirements and prepare students for appropriate state and federal boards (where applicable). Successful completion of our courses leads to high certification rates and help students boost their earning potential and their professional credentials. At the helm of Longtree & Associates are President Patrick Loughney and Education Director Laurie Loughney, BS, LNHA, CALA, CSW, CDP, AHM who has decades of experience in executive-level healthcare management and education.

SOURCE: PRWeb

View original release here: http://www.prweb.com/releases/2015/01/prweb12442367.htm

Education and Training Company Notes Continued Growth in Healthcare Sector Careers in Next Decade, Particularly for Those Who Serve Older Americans.

http://www.prweb.com/releases/2013LongtreeEducation/HealthcareCareerSymposium/prweb10608069.htm

MIDDLETOWN, NJ (PRWEB) APRIL 06, 2013

Longtree and Associates, LLC, a long-term care education and seminar company, will hold a free symposium titled, "Spotlight on Health Care Initiatives and Your Career" on Wednesday, April 10, 2013 from 10:00 a.m. to 2:00 p.m. The program will be held at the Regal Pointe Senior Living Residence,1800 Rte 35 in Middletown, New Jersey. A buffet luncheon, compliments of Regal Pointe, will be served. Healthcare professionals, former Longtree students, colleagues and members of the healthcare field are invited to attend; reservations are required in advance.

The symposium will cover important topics in long-term care such as reduction in acute care admissions, interventions in pain management, and essential skills for health care executives. All symposium seminars are approved for continuing education credits for nurses, social workers, nursing home administrators and assisted living administrators.

Longtree and Associates prepares frontline workers and senior staff in the long-term care field for successful passage of certification exams with the New Jersey Department of Health. The company provides senior care professional education and training, and quality assurance consulting and marketing and public relations services to long-term care facilities. Longtree's courses meet the training and education needs of new employees to the field as well as the continuing education needs of seasoned professionals. More than 2000 people have taken Longtree training seminars and are now enjoying careers in this growing industry.

Longtree president Patrick Loughney cited government statistics that forecast continued job growth in healthcare occupations that serve older Americans.
•The U.S. Census Bureau says the number of people ages 65 and over is expected to increase from 40 million to 72 million between 2010 and 2030.
•The Bureau of Labor Statistics (BLS) reports that nursing home facilities employed more than 1.6 million people in May 2009.
•According to the BLS, employment in long-term care facilities and services is expected to grow 24 percent from figures recorded in 2008 to 2018, for an increase of 400,000 jobs over the decade.

"Based on these figures, the healthcare sector provides job security and the best opportunity in the next decade, especially in positions that involve working with the country's aging population," said Loughney. "The anticipated population growth will result in tremendous job growth in healthcare occupations that care for older Americans."

Loughney runs Longtree and Associates with his wife, Laurie Loughney, a principal of the firm who has presented at national conferences including Leading Age and American Health Care Association, and who serves as Adjunct Professor with County College of Morris. Part of what they teach, aside from the required criteria of the course, is ethics and quality assurance.

"You can teach skills, but you can't teach attitude," said Laurie Loughney. "It's crucial that the training programs also help the student understand there is the commitment to enhancing and enriching the lives of the seniors we serve."

To make reservations for the symposium, contact Laurie Loughney or Pat Loughney at 848-218-1320 or Longtreena(at)aol(dot)com.

For information about training seminars offered by Longtree and Associates, LLC, visit at http://www.njcala.com or find Longtree Education on Facebook.

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